INFINITE YOU
Peloton Apparel campaign. Creative strategy, concepting and art direction.








PELOTON PRIDE
Integrated brand and apparel campaign celebrating Pride month with Peloton
LGBTQ+ members, instructors and employees. It's pretty gay.
Director, art direction, strategy.
LGBTQ+ members, instructors and employees. It's pretty gay.
Director, art direction, strategy.



HOLIDAY APPAREL CAMPAIGN
Concept, art direction, creative strategy.











PELOTON BOXING
Integrated campaign launching new Peloton Boxing programming, instructors and Eminem Artist Series integration.
Concept, strategy, art direction.
Concept, strategy, art direction.



PELOTON APPAREL


